LaMilanesa

LaMilanesa, an innovative brand born under the banner of creativity, charity and eco-sustainability, takes shape in the artisan workshops of the 5Vie district of Milan, which has always been a creative living room where, in the workshops as well as in the fantastic gardens hidden behind heavy doors, all kinds of topics are discussed and opinions are exchanged.

This is where Cinzia Macchi, the brand's designer, in 2019 moved in search of recycled natural fabrics, to cover her iconic and highly identifiable bags on which to transfer her concepts of cheerfulness and elegance.

The starting point of the brand was a project focused on the theme of recycling, presented during the 2019 edition of the Salone del Mobile, aimed at helping charities in raising funds to help those most in need. In the various collections, shapes, essences and materials blend together in an alchemical union capable of giving life to unconventional, glamorous and practical bags.

A classic or “oversized” shopping bag, waterproof and resistant, covered with brightly patterned fabrics, soft eco-furs, velvets made in Turkey on ancient wooden looms, romantic multi-colored crochet tiles, cascades of brightly colored raffia and colored sponges, make LaMilanesa a versatile and exclusive brand, also recognizable thanks to a very “Milanese” logo.

The mix of materials is chosen and selected not only for their beauty and preciousness, but above all because they are elements capable of telling ancient stories revisited in a modern and innovative way.

A clear and precise path, based on true and real values that has led the brand to be present today, in addition to the single-brand stores in Milan and Bologna, in a selected network of boutiques and department stores throughout the world.

Partners of LaMilanesa, among others, Antonia Milano, Spinnaker Alassio, Gisa Ancona, Mimma Ninni Bari, Torregrossa Palermo, La Samaritane Paris, llum Copenhagen, Chaloub Group Dubai, Breuninger Düsseldorf, Bongenie Grieder Zurich, Baycrew's Toyko, 3NY New York.

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